Only open for three days, it is the ultimate immersion in Brand Rooney, a retail experience squarely targeting the millennial women who make up the majority of her audience. The shop - a venture to mark the publication of her third novel, Beautiful World, Where Are You? - will stock Rooney’s books alongside a curated selection of her personal recommendations, as well as hosting “workshops, book clubs and daily giveaways, including a calligraphy and candle-making class”.
Next week, fans of Irish literary sensation Sally Rooney can enjoy a visit to the Sally Rooney pop-up shop in Shoreditch. Sarah Ditum is a columnist, critic and feature writer. She has become a prisoner of her own perspective
